
Italy's first viral animated content agency.
Scripts that convert, proprietary voices, characters people wait for. We grow purely organic: content is king, not paid sponsorships.
Brands and communities that share our videos
Two ways to work with us.
Step inside our viral formats or build your own. Either way, our studio works for your brand.
The art and science of making video content that works.
Content is king: our pages go viral without sponsorships, purely organic — because the algorithm rewards content, not paid. Six phases, every month, on every page.
- fase 01
We create iconic pages
We build original brands that translate across media and formats.
- fase 02
We write scripts that convert
Hook, body, close, CTA. Testing logic baked into every batch.
- fase 03
We dub with proprietary voices
One voice identity per page. Recognizable in two seconds.
- fase 04
We animate and edit
Proprietary characters, motion design, vertical edits tuned for the feed.
- fase 05
We publish and distribute
Calendar, copy, hashtags, cross-posting. Zero paid: the algorithm penalizes sponsorships — we build real reach.
- fase 06
We analyze and iterate
Every week we look at the numbers and change what needs changing. No faith — data.
Why it works.
Proprietary characters
We don't sell faces, we build IP. Characters last; people follow characters.
Voice identity
Every community gets its own voice. Voice actors briefed specifically for each page.
Monthly cadence
20+ scripts per page every month. A buffer of reels always ready. Production never stalls.
Data feedback loop
What works gets scaled the following week. What doesn't gets retired.
Viral formats we've built.
Four pages, four different tones, one same logic: characters people wait for.
Hacker Passivo Aggressivo
@hackerpassivoaggressivoCipidilloo
@cipidillooPorcino & Papaya
@porcino.papayaF.A.Q.
- We don't guarantee them in the magic sense. We produce them: every month we ship dozens of reels tested across variables (hook, voice, character, format). What works gets scaled. It's a process, not a lucky shot.
- It depends on the type of partnership. A sponsorship on one of our existing communities starts at a contained budget; building a new page requires a dedicated monthly investment. The fastest way to find out is a call — we'll tell you if it makes sense before we talk numbers.
- Consumer brands that have something to say and want to say it the way people actually want to listen. Food, tech, lifestyle, finance, retail. We don't work with everyone: first we talk, then we decide together.
- Because attention lives in feeds, not in shop windows. A community on Instagram is a direct channel to your customer — no intermediaries, no CPMs to renegotiate every month. It costs to build, and it's worth it.
- We only work with animated characters — no real talent, no human faces. We build the character from scratch and it becomes the brand's face. If you already have your own character, we animate it and bring it into the format.
- Yes. The same content that performs organically becomes the creative base for ads. Same language, same character, lower cost per result.
Or send us a brief